Infantilization happens when adults are treated like children. This can occur, for example, when parents refuse to allow their children to grow up.
But why are advertisers using the same techniques on adults? To me, it's just one symptom of a broader trend of infantilization in Western.
One trait that nearly all narcissistic parents have in common is the need to infantilize their children. This can be as direct as making the child feel incompetent.
Infantilization is the prolonged treatment of one who has a mental capacity greater than that of a 'to infantilize someone', for instance by treating an adult person as if they were a child; ^ Couture, Pamela (). Child Poverty: Love, Justice.
You are about to take the Epstein-Dumas Infantilization Inventory (EDII), a test that Mainstream adults in the U.S. generally score quite low - under 5 percent.